We’ve been enjoying the Chromebook in the consumer market since the launch back in 2011. Chromebooks have also done extremely well in the education market. Now Google with the help of Dell is ready to take on Microsoft in the business sector.
The Chromebook is a versatile computer and this is thanks to the Operating System ‘Chrome OS’. In the consumer sector, Chrome OS has been known for some time as being one of the fastest and secure operating systems available. Chrome OS offers even more for enterprise customers.
It’s also the reason why the Chromebook has seen great success in the education market. It’s impossible for schools to ignore the security and reliability Chrome OS offers at a much more affordable price than equipping a school classroom with a Microsoft Windows setup.
THE BUSINESS SECTOR IS CHALLENGING FOR GOOGLE
If Google thought getting Chrome OS to be accepted in the consumer market was a challenge, then they had better be ready for a bigger challenge in the business sector.
Unlike the consumer market, where it’s much easier to bring in new products. It’s not the same in the business world because so many businesses rely on legacy platforms.
You can work for one of the most advanced businesses in the world and you’ll find some of the software programs they use were created over twenty years ago. This is the main stumbling block that Google will come up against. It’s much easier and cheaper for companies to update old legacy systems than to start from scratch.
Another issue with these legacy systems is that most of them have been designed to work with Microsoft Windows. There is no getting away from it. At present Microsoft dominates the business sector worldwide and to change that is not going to be an easy task.
THE BUSINESS SECTOR DOES WANT TO CHANGE
Although the business sector is challenging. It’s possible for Google to take a piece of the pie when it comes to the enterprise world. It’s true that many long-running businesses shy away from updating their software. However, you’ll find new businesses are choosing cloud-based solutions over more traditional software.
If all businesses were given an option to move all of their legacy systems to the cloud and was guaranteed it was an easy task, they would not even need to think twice about it. All businesses no matter what size understand the benefit of web-based applications. They are much easier to upgrade and are a cheaper option than what they currently have.
GOOGLE AND DELL
Google choosing Dell as its first Enterprise partner for Chrome OS is a good option. Dell has long been in the enterprise sector, so they have a lot of experience. They also offer cloud solution software for the business sector, so this can be offered in the first Chromebook Enterprise devices that are about to be launched in the USA.
Dell has been a well-established enterprise partner with Microsoft, so it must be a bit of a kick in the teeth where that is concerned. The fact that Dell is prepared to work with Google, also shows they have no issues with partnering up with Microsoft’s enemy.
How Microsoft will respond is hard to say. Microsoft has dominated this sector for the past twenty-five years, so they are not going to be happy with Dell and Google teaming up together.
GOOGLE WILL FIND OTHER PARTNERS
The business sector is hard to crack, so Google will not just be looking to work with Dell. They will no doubt in the future be looking for other Enterprise Business partners. This is necessary if they really want to take on Microsoft in a sector they have dominated for so long.
HP would be a good choice for Google, as they are already well established with businesses around the world. The more Enterprise partners Google team up with, the more likely they will be to succeed.